![]() They also completed several commercials for Mitsubushi Motors Corporation during the trip. Millions of Japanese took advantage of the opportunity to see them perform in theaters and parades across the country as well as on a number of national television programs. A performance at the Mirage Bowl football game in December of that year took the squad on a very successful 10-day tour of Japan. T and the Women" which was released in the Fall of 2000.ġ978 also brought the beginnings of the Dallas Cowboys Cheerleaders international activities. More recently, the Cheerleaders had a featured role in Robert Altman's latest motion picture, starring Richard Gere, "Dr. The sequel, "The Dallas Cowboys Cheerleaders II" aired on January 13, 1980. In taking a 60% share of the national television audience, it became the second highest rated made-for-television movie in history. Hollywood came to Dallas in November to film "The Dallas Cowboys Cheerleaders", a two hour movie that aired on January 14, 1979. September had the Cheerleaders kicking off the season for Monday Night Football by hosting their own one-hour Special on ABC entitled "The 36 Most Beautiful Girls in Texas". In August, the '78 squad was featured in a Faberge shampoo commercial. The '77 squad appeared on two network television specials in the spring of 1978 – the NBC Rock-n-Roll Sports Classic and The Osmond Brothers Special on ABC. ![]() The 1977 season brought a second World Championship to "America's Team" and helped to launch "America's Sweethearts" well beyond the football field. For the first time ever, anywhere, jazz dancing was blended with beauty and brought to a football field…and the Dallas Cowboys Cheerleaders were born. The Dallas Cowboys introduced their "new" Cheerleaders at Texas Stadium wearing new star spangled uniforms and debuting an innovative and exciting new form of gameday action. They spent their summer at Training Camp with Texie where cheers and chants were replaced with grand jetes and pirouettes.When the 1972-73 NFL season kicked off that fall, it was a major turning point in Cheerleader history. Sixty ladies attended that first audition. Dee recruited one of the top dancers in America, Texie Waterman, who also owned a dance studio in Dallas, to judge at the auditions and help create a squad of dancers to grace the sidelines of Texas Stadium. Tex talked the idea over with Dee and the decision was made to expand the established football tradition of sideline cheerleaders into a glamorous, choreographed squad of accomplished dancers that would serve as a counterpoint to the game itself. But, during the Cowboys preparations for the defense of their World Championship title in the 1972 season, a new idea was born. They cheered on the football teams success all the way to the 1971 Super Bowl Championship. Worth Metroplex were managed by Dee Brock. Models had not worked, but what about dancers? As was the standard in professional football throughout the 1960's, 1961 ushered in the era of the "CowBelles & Beaux." These high school students from the Dallas/Ft. More than 3 hours of exertion in the hundred degree heat of the sidelines had left them in worse shape after the game than the football players. The models were beautiful, but they were not athletes. In 1960, he tried hiring professional models for the sidelines. He knew that the public liked pretty girls. Tex Schramm, the Cowboys general manager at the time, with his extensive background in television, recognized that professional football had become more than sports – it was sports entertainment. Watch this WFAA story from 2017 that includes an interview with one of the women who gave up her spot that year.The Dallas Cowboys have always had cheerleaders. None of that happened, but 14 of the squad’s veterans quit that season. Director Suzanne Mitchell, “who replaced a squad of high school bobby-soxers with a scantily clad chorus line that became a choreographed global brand,” resigned.Īmerica’s Sweethearts heard rumors that Jones wanted their squad to appear in alcohol advertisements, somehow make the uniforms even skimpier and - clutches pearls - allow fraternization between the players and cheerleaders. It is a wonder the team is not more cursed, eh? When Jerry Jones bought the Cowboys in 1989, he fired Tom Landry. It’s astonishing that the players make millions of dollars while the cheerleaders are paid $12 an hour and $400 per game. Besides that, they’re held to a code of conduct in their personal lives, unlike NFL players, who have been allowed to cold cock their girlfriends and still play on Sunday.
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